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A market segmentation approach for higher education based on rational and emotional factors
Angulo, Fernando; Pergelova, Albena; Rialp Criado, Josep - In: Journal of marketing for higher education 20 (2010) 1, pp. 1-17
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008653911
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The student retention puzzle revisited : the role of institutional image
Angulo-Ruiz, Luis Fernando; Pergelova, Albena - In: Journal of nonprofit & public sector marketing 25 (2013) 4, pp. 334-353
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010234742
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The role of entrepreneurial learning for fostering technopreneurial attitudes among Bulgarian STEM students
Yordanova, Desislava; Pergelova, Albena; Davidkov, Cvetan P. - In: European review of service economics and management (2023) 3, pp. 167-196
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014554126
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Entrepreneurship education and its gendered effects on feasibility, desirability and intentions for technology entrepreneurship among STEM students
Pergelova, Albena; Angulo-Ruiz, Fernando; Manolova, … - In: International journal of gender and entrepreneurship 15 (2023) 2, pp. 191-228
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014315200