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Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, J. Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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Learning to improve : advertising research that guides practice
Stewart, David W. - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
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The contribution continuum
Ladik, Daniel M.; Stewart, David W. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 157-165
Persistent link: https://www.econbiz.de/10003725632
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The business playground : where creativity and commerce collide
Stewart, David A. - 2010
Persistent link: https://www.econbiz.de/10003925950