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~subject:"Success factor"
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Success factor
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Journal of marketing communications
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Management : journal of contemporary management issues
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A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
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Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe
Masengu, Reason
;
Prinsloo, JJ
;
Pelser, Theuns
- In:
Management : journal of contemporary management issues
26
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10013502490
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