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Competition between manufacturer's online customization channel and conventional retailer

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Trust-driven joint operational activities to achieve mass customization : a culture perspective

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Optimal pricing in mass customization supply chains with risk-averse agents and retail competition

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Strategies for designing and growing business-to-business platforms a study of six cases across industrial sectors in Germany

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Competition and cooperation in a platform-based business ecosystem within complementary partners

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Supply chain integration within mass customization : tactical procurement, production and distribution modeling

Benbouja, Mouad; Touil, Achraf; Echchatbi, Abdelwahed; … - In: Journal of industrial engineering and management : JIEM 14 (2021) 2, pp. 250-268

Purpose: The actual market characteristic oriented toward customers' requirements compels decision-makers to foresee customization abilities. Mass customization represents a valuable approach to combine customizable offers with mass production processes. From a supply chain standpoint, this...

Persistent link: https://www.econbiz.de/10012503207