Purpose – Competitive dynamics are placing greater emphasis on customer experience, making the management of the last 100 meters of the supply chain critical to differential performance. Traditionally, supply chain design has emphasized two processes: new product development and order...

Trust is at the heart of a collaborative innovation capability. Without a foundation of trust, collaborative alliances can neither be built nor sustained. Using a two-stage qualitative research method, we discovered that managers understand neither the nature of trust nor the dynamics of trust...