Similar Search Results

Internal branding and sustainability: investigating perceptions of employees

Biedenbach, Galina; Manzhynski, Siarhei - In: Journal of Product & Brand Management 25 (2016) 3, pp. 296-306

Purpose The purpose of this paper is to investigate perceptual differences between employees characterized by various levels of internal brand commitment and sustainability importance. The identified clusters of employees are compared considering the main determinants of internal brand...

Persistent link: https://www.econbiz.de/10014897036

Guest editorial: sustainability marketing and sustainability management : exploring new perspectives on sustainable development

Biedenbach, Galina; Jansson, Johan; Poškutė, Virginija - In: Baltic journal of management : BJM 18 (2023) 4, pp. 421-427

Persistent link: https://www.econbiz.de/10014380973

Internal branding and sustainability : investigating perceptions of employees

Biedenbach, Galina; Manzhynski, Siarhei - In: The journal of product & brand management 25 (2016) 3, pp. 296-306

Persistent link: https://www.econbiz.de/10011548864

The knotted paradox of coopetition for sustainability : investigating the interplay between core paradox properties

Manzhynski, Siarhei; Biedenbach, Galina - In: Industrial marketing management : the international … 110 (2023), pp. 31-45

Persistent link: https://www.econbiz.de/10014306684

Business models for sustainability and firms' external relationships : a systematic literature review with propositions and research agenda

Stål, Herman I.; Riumkin, Ivan; Bengtsson, Maria - In: Business strategy and the environment 32 (2023) 6, pp. 3887-3901

Persistent link: https://www.econbiz.de/10014370465

Cross-sectoral collaboration in business model innovation for sustainable development : tensions and compromises

Stål, Herman I.; Bengtsson, Maria; Manzhynski, Siarhei - In: Business strategy and the environment 31 (2022) 1, pp. 445-463

Persistent link: https://www.econbiz.de/10012815536

Business models for digital sustainability : framework, microfoundations of value capture, and empirical evidence from 130 smart city services

Bensik, Barbara; Palmié, Maximilian; Parida, Vinit; … - In: Journal of business research : JBR 160 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014299179

Orchestrating industrial ecosystem in circular economy : a two-stage transformation model for large manufacturing companies

Parida, Vinit; Burström, Thommie; Visnjic Kastalli, Ivanka - In: Journal of business research : JBR 101 (2019), pp. 715-725

Persistent link: https://www.econbiz.de/10012103560

Why and how to compete through sustainability : a review and outline of trends influencing firm and network-level transformation

Parida, Vinit; Wincent, Joakim - In: International entrepreneurship and management journal 15 (2019) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10012226428

Startups versus incumbents in "green" industry transformations : a comparative study of business model archetypes in the electrical power sector

Palmié, Maximilian; Böhm, Jonas; Friedrich, Jonas; … - In: Industrial marketing management : the international … 96 (2021), pp. 35-49

Persistent link: https://www.econbiz.de/10013194591