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Macroservicing : a commentary on services as constructive engagement for sustainable peace, prosperity and well-being
Shultz, Clifford J. - In: The journal of services marketing 36 (2022) 7, pp. 877-884
Persistent link: https://www.econbiz.de/10013407616
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Macromarketing perspectives from Latin America
Shultz, Clifford J.; Pels, Jaqueline; Barrios Fajardo, … - In: Journal of macromarketing 44 (2024) 3, pp. 690-693
Persistent link: https://www.econbiz.de/10015165328
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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu; Shultz, Clifford J.; Sridharan, Srinivas - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
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Toward sustainable development for emerging economies : statistical capacity indicators in Chile and the Andean region
Sepulveda, Cristian A.; Shultz, Clifford J.; Peterson, Mark - In: Marketization : theory and evidence from emerging economies, (pp. 235-258). 2020
Persistent link: https://www.econbiz.de/10012227371
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Marketing to end war, create peace, and enhance sustainable well-being : introduction to the special issue
Shultz, Clifford J.; Rosa, Jose Antonio; Malter, Alan J. - In: Journal of public policy & marketing 44 (2025) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10015147831