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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 65 (2012) 11, pp. 1612-1617
Persistent link: https://www.econbiz.de/10009681914
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Measures of perceived sustainability
Kim, Juran; Taylor, Charles Robert; Kim, Kyung Hoon; … - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
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Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, Chang Suk; Cho, Yoon-Na; Ko, Eunju; Kim, Sang Jin; … - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1224-1239
Persistent link: https://www.econbiz.de/10012200375
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The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
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Sustainable fashion index model and its implication
Wang, Huanzhang; Liu, Honglei; Kim, Sang Jin; Kim, … - In: Journal of business research : JBR 99 (2019), pp. 430-437
Persistent link: https://www.econbiz.de/10012023673