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When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
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An investigation of sustainable consumption behavior systems : exploring personal and socio-structural characteristics in different national contexts
Ganglmair-Wooliscroft, Alexandra; Wooliscroft, Ben - In: Journal of business research : JBR 148 (2022), pp. 161-173
Persistent link: https://www.econbiz.de/10013325460
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Exploring social marketing messages : how to be a responsible healthy customer?
Poulsen, Sanne; Wooliscroft, Ben - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 1, pp. 27-35
Persistent link: https://www.econbiz.de/10011448600
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WEIRD is not enough : sustainability insights from non-weird countries
Wooliscroft, Ben; Ko, Eunju - In: Journal of macromarketing 43 (2023) 2, pp. 171-174
Persistent link: https://www.econbiz.de/10014294184
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Macromarketing and sustainability : considering the context to further sustainability
Wooliscroft, Ben; Ganglmair-Wooliscroft, Alexandra - In: The Routledge companion to marketing and sustainability, (pp. 60-73). 2025
Persistent link: https://www.econbiz.de/10015406809