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Sweden
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
20
Markenführung
20
Brand image
15
Beziehungsmarketing
14
Media industries
14
Mediensektor
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6
Innovation management
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Innovationsmanagement
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Marketingmanagement
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Website
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Führungskräfte
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Internet
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Magazine publishing
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Managers
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Press publisher
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Presseverlag
5
Schweden
5
Viral marketing
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Virales Marketing
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Zeitschriftenverlag
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Cognition
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Ots, Mart
5
Achtenhagen, Leona
1
Lucchi, Nicola
1
Melesko, Stefan
1
Nyilasy, Gergely
1
Ohlsson, Jonas
1
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Innovation policies in the European news media industry : a comparative study
1
JIBS dissertation series / Jönköping International Business School
1
JMM : the international journal on media management
1
Journal of advertising research
1
Journal of media business studies
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ECONIS (ZBW)
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1
Competition, collaboration and cooperation : Swedish provincial newspaper markets in transition
Ots, Mart
- In:
Journal of media business studies
9
(
2012
)
2
,
pp. 43-63
Persistent link: https://www.econbiz.de/10009579446
Saved in:
2
Understanding value formation : a study of marketing communications practices at the food retailer ICA
Ots, Mart
-
2010
Persistent link: https://www.econbiz.de/10003962071
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3
Integrated marketing communications (IMC) : why does it fail? ; an analysis of practitioner mental models exposes barriers of IMC implementation
Ots, Mart
;
Nyilasy, Gergely
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10011296215
Saved in:
4
Upholding the 4th estate : exploring the corporate governance of the media ownership form of business foundations
Achtenhagen, Leona
;
Melesko, Stefan
;
Ots, Mart
- In:
JMM : the international journal on media management
20
(
2018
)
2
,
pp. 129-150
Persistent link: https://www.econbiz.de/10011975589
Saved in:
5
Market structure and innovation policies in Sweden
Lucchi, Nicola
;
Ots, Mart
;
Ohlsson, Jonas
- In:
Innovation policies in the European news media industry …
,
(pp. 191-203)
.
2017
Persistent link: https://www.econbiz.de/10011629937
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