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How business intelligence and data analytics can leverage business
Rosário, Albérico Travassos - In: Data-driven business intelligence systems for …, (pp. 56-84). 2024
Persistent link: https://www.econbiz.de/10014553088
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How artificial intelligence can help accounting in information management
Rosário, Albérico Travassos - In: Artificial intelligence approaches to sustainable accounting, (pp. 65-92). 2024
Persistent link: https://www.econbiz.de/10014528615
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Artificial intelligence in the consumer behavior process in business
Rosário, Albérico Travassos - In: Enhancing and predicting digital consumer behavior with AI, (pp. 39-73). 2024
Persistent link: https://www.econbiz.de/10015115080
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A literature review of marketing intelligence and its theoretical implication for leveraging business
Rosário, Albérico Travassos - In: Marketing innovation strategies and consumer behavior, (pp. 1-30). 2024
Persistent link: https://www.econbiz.de/10015098523
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Innovative digital marketing in business
Rosário, Albérico Travassos; Dias, Joana Carmo - In: Contemporary trends in innovative marketing strategies, (pp. 1-35). 2024
Persistent link: https://www.econbiz.de/10014519821