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European journal of cross-cultural competence and management
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Effects of brand and quality management on consumers' purchasing willingness of indigenous handicrafts in Taiwan
Liao, Wen-Chih
;
Tseng, Chun-Chou
;
Lee, Jui-Ho
- In:
European journal of cross-cultural competence and management
3
(
2014
)
2
,
pp. 1175-191
Persistent link: https://www.econbiz.de/10010489651
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