Narrow search
Showing 1 - 5 of 5
Cover Image
Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard; Cova, Véronique - 2009
Persistent link: https://www.econbiz.de/10003784800
Cover Image
Tribal marketing
Cova, Bernard; Shankar, Avi - In: Marketing management : a cultural perspective, (pp. 178-193). 2012
Persistent link: https://www.econbiz.de/10009507162
Cover Image
Consumer tribes
Cova, Bernard (ed.); Kozinets, Robert V. (contributor);  … - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10014419045
Cover Image
Consumption tribes and collective performance
Cova, Bernard; Shankar, Avi - In: Consumer culture theory, (pp. 87-106). 2018
Persistent link: https://www.econbiz.de/10012030003
Cover Image
Introduction to the special section: tribal marketing after Covid
Coffin, Jack; Cova, Bernard; Shankar, Avi - In: Marketing theory 23 (2023) 2, pp. 267-273
Persistent link: https://www.econbiz.de/10014293964