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Segmenting luxe-bargain shoppe...
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Benefit segmentation of TV home shoppers
Park, Hyejune
;
Lim, Chae Mi
;
Bhardwaj, Vertica
;
Kim, …
- In:
International journal of retail & distribution management
39
(
2011
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009007291
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2
Young consumers' innovativeness and hedonic/utilitarian cool attitudes
Noh, Mijeong
;
Runyan, Rodney
;
Mosier, Jon
- In:
International journal of retail & distribution management
42
(
2014
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10010380627
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3
Smart grocery shopper segments
Atkins, Kelly Green
;
Kumar, Archana
;
Kim, Youn-Kyung
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10011459981
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