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Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai - In: Journal of global marketing 26 (2013) 5, pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
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Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international consumer marketing 34 (2022) 5, pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
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Branding at the base of pyramid : a Zimbabwean perspective
Chikweche, Tendai; Fletcher, Richard - In: Marketing intelligence & planning 29 (2011) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10009156890
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Franchising at the Bottom of the Pyramid (BOP) : an alternative distriution approach
Chikweche, Tendai; Fletcher, Richard - In: The international review of retail, distribution and … 21 (2011) 4, pp. 343-360
Persistent link: https://www.econbiz.de/10009314461
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Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 7, pp. 507-520
Persistent link: https://www.econbiz.de/10009681492