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Food advergames and children : the psychodynamics
Chakraborty, Tanusree; Saha, Raiswa - In: Application of gaming in new media marketing, (pp. 95-111). 2019
Persistent link: https://www.econbiz.de/10011913777
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Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers
Chakraborty, Tanusree; Balakrishnan, Janarthanan - In: International journal of value chain management : IJVCM 8 (2017) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10011874863