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Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos; Parganas, Petros; Chadwick, Simon - In: European Sport management quarterly : ESMQ 18 (2018) 4, pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
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Passion in the workplace : empirical insights from team sport organisations
Anagnostopoulos, Christos; Winand, Mathieu; … - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 385-412
Persistent link: https://www.econbiz.de/10011607420
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Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia; Papadimitriou, Dimitra - In: The journal of brand management : an international journal 25 (2018) 6, pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
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Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni; Apostolopoulou, Artemisia; … - In: Journal of strategic marketing 32 (2024) 6, pp. 795-813
Persistent link: https://www.econbiz.de/10015051756
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Corporate social responsibility in professional team sport organisations : toward a theory of decision-making
Anagnostopoulos, Christos; Byers, Terri; Shilbury, David - In: European Sport management quarterly : ESMQ 14 (2014) 3, pp. 259-281
Persistent link: https://www.econbiz.de/10010387875
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Corporate social responsibility in professional team sports organizations : an integrative review
Walzel, Stefan; Robertson, Jonathan; Anagnostopoulos, … - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 511-530
Persistent link: https://www.econbiz.de/10011943511