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Design innovativeness and product sales' evolution
Rubera, Gaia - In: Marketing science 34 (2015) 1, pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
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A cross-cultural investigation of new product strategies for technological and design innovations
Griffith, David A.; Rubera, Gaia - In: Journal of international marketing 22 (2014) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10010348973
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Unintended consequences of in-store technology for frontline employees : an empirics-first approach
Nanni, Anastasia; Ordanini, Andrea - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 129-149
Persistent link: https://www.econbiz.de/10015192986
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From fewer blockbusters by more superstars to more blockbusters by fewer superstars : how technological innovation has impacted convergence on the music chart
Ordanini, Andrea; Nunes, Joseph C. - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 297-313
Persistent link: https://www.econbiz.de/10011527092
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An updated and streamlined technology readiness index : TRI 2.0
Parasuraman, A.; Colby, Charles L. - In: Journal of service research : JSR 18 (2015) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10010483439
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Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations
Yin Lam, Shun; Parasuraman, A. - In: Review of marketing research : Vol. 2, (pp. 151-176). 2006
Persistent link: https://www.econbiz.de/10015384770
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The Fifth Industrial Revolution : how harmonious human-machine collaboration is triggering a retail and service [r]evolution
Noble, Stephanie M.; Mende, Martin; Grewal, Dhruv; … - In: Journal of retailing 98 (2022) 2, pp. 199-208
Persistent link: https://www.econbiz.de/10013364276