Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations
Year of publication: |
2006
|
---|---|
Authors: | Yin Lam, Shun ; Parasuraman, A. |
Published in: |
Review of marketing research : Vol. 2. - Bingley, U.K : Emerald, ISBN 978-0-85724-724-7. - 2006, p. 151-176
|
Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Innovation | Technischer Fortschritt | Technological change | Innovationsakzeptanz | Innovation adoption |
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