A firm may readily subscribe to a new technology, but then fail to use it. This paper advances existing technology diffusion theory by bringing in a new construct that can explain the likelihood of technology use after adoption. We define contiguous user bandwagon and show how this information...

This paper proposes an integrative framework for understanding the process by which a technology achieves dominance when “battling” against other technological designs. We focus on describing the different stages of a dominance battle and propose five battle milestones that in turn define...