Purpose – This paper aims to develop a conceptual decision‐making model aimed at supporting managers' selection of alternative strategic reactions to technological change. Design/methodology/approach – The paper begins with a literature review of strategic reactions incumbent firms have...

Purpose – This paper aims to introduce a new method for the evaluation and selection (filtering) of alternatives in a complex multi‐criteria decision environment. Design/methodology/approach – The method uses an original modified outranking methodology to select optimal opportunities among...