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Musen und Märkte : Ansätze zu einer Ökonomik der Kunst
Pommerehne, Werner W.; Frey, Bruno S. - 1993
Persistent link: https://www.econbiz.de/10011519701
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The effect of performance quality and customer education on attitudinal loyalty : a cross-country study of opera festival attendees
Vigolo, Vania; Bonfanti, Angelo; Brunetti, Federico - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 6, pp. 1272-1295
Persistent link: https://www.econbiz.de/10012121921
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Revealed individual attendance at Italian theatre : a microeconomic investigation
Castiglione, Concetta - In: Economia politica : journal of analytical and … 36 (2019) 3, pp. 731-759
Persistent link: https://www.econbiz.de/10012127159
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Here's one for the next show : the influence of four marketing tactics on consumer relationships in the performing arts
Hegner, Sabrina; Beldad, Ardion D.; Langenhorst, Nienke … - In: Arts and the market 6 (2016) 1, pp. 52-67
Persistent link: https://www.econbiz.de/10011580966
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Segmentation of infrequent performing arts consumers
Kolhede, Eric John; Gomez-Arias, J. Tomas - In: Arts and the market 6 (2016) 1, pp. 88-110
Persistent link: https://www.econbiz.de/10011580971
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eWOM in the performing arts : exploratory insights for the marketing of theaters
Hausmann, Andrea; Poellmann, Lorenz - In: Arts and the market 6 (2016) 1, pp. 111-123
Persistent link: https://www.econbiz.de/10011580974
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Increasing loyalty in the arts by bundling consumer benefits
Hall, Emma; Binney, Wayne; Vieceli, Julian - In: Arts and the market 6 (2016) 2, pp. 141-165
Persistent link: https://www.econbiz.de/10011552859
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Determinants of prices for the performing arts
Estelami, Hooman; Estelami, Nicole N.; Lichtmann, John - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 890-906
Persistent link: https://www.econbiz.de/10012179074
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Segmenting residents based on emotional reactions to tourism performing arts development
Zheng, Danni; Ritchie, Brent W.; Benckendorff, Pierre - In: Journal of travel and tourism marketing 36 (2019) 8, pp. 877-887
Persistent link: https://www.econbiz.de/10012179491
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Psychological needs, passion, and consumer re-patronage intentions to the performing arts
White, Christopher J.; Tong, Eudora; Schwartz, Michael - In: Journal of nonprofit & public sector marketing 31 (2019) 5, pp. 451-463
Persistent link: https://www.econbiz.de/10012200039