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1
Internationales Produkt-Design
Böhm, Bettina
-
1998
Persistent link: https://www.econbiz.de/10012699486
Saved in:
2
Total global strategy : managing for worldwide competitive advantage
Yip, George S.
-
1992
Persistent link: https://www.econbiz.de/10013474931
Saved in:
3
Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
Saved in:
4
International distribution : a cross-cultural reading of intermediation
Cassière, François
;
Noireaux, Virginie
- In:
Global intermediation and logistics service providers
,
(pp. 243-264)
.
2017
Persistent link: https://www.econbiz.de/10011731132
Saved in:
5
Internationalisierung im Einzelhandel
Gröppel-Klein, Andrea
- In:
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
,
(pp. 109-130)
.
1999
Persistent link: https://www.econbiz.de/10001363413
Saved in:
6
Internationale Geschäftsbereichsstrategien - Entwicklung einer umfassenden Klassifikation und Anwendung auf die Automobilindustrie
Proff, Heike
- In:
Strategien für die Automobilindustrie : Ansatzpunkte …
,
(pp. 103-124)
.
1998
Persistent link: https://www.econbiz.de/10001365913
Saved in:
7
Die Bedeutung des kulturellen Umfelds für die Unternehmenspolitik multinationaler Unternehmen
Sacra, Erik C. W.
-
1998
Persistent link: https://www.econbiz.de/10001481816
Saved in:
8
Globales Marketing im Dienstleistungssektor : Determinanten, Ansatzpunkte, Erfolgsträchtigkeit
Reis, Thomas
-
1999
Persistent link: https://www.econbiz.de/10001421055
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9
Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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10
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Mooij, Marieke K. de
-
1994
-
2nd ed
Persistent link: https://www.econbiz.de/10000374959
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