Narrow search
Showing 1 - 10 of 16
Cover Image
Rise of strategic nets - new modes of value creation
Möller, K. E. Kristian; Rajala, Arto - In: Industrial marketing management : the international … 36 (2007) 7, pp. 895-908
Persistent link: https://www.econbiz.de/10003532806
Cover Image
Basic types of business strategies and their implications on product development and marketing
Rajala, Arto - 1994
Persistent link: https://www.econbiz.de/10000884402
Cover Image
A framework for identifying the roles of marketing
Rajala, Arto - 1992
Persistent link: https://www.econbiz.de/10000847655
Cover Image
Industrial buying behavior of production materials : a conceptual model and analysis
Möller, Kristian - 1981
Persistent link: https://www.econbiz.de/10002504992
Cover Image
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Cover Image
Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Möller, Kristian - 1979
Persistent link: https://www.econbiz.de/10013391630
Cover Image
Grounded and normative theories of industrial buying behavior
Woodside, Arch G.; Möller, K. E. Kristian - 1988
Persistent link: https://www.econbiz.de/10000776697
Cover Image
Research approaches as decision heuristics in marketing research
Möller, K. E. Kristian; Ranta, Timo - 1993
Persistent link: https://www.econbiz.de/10000864100
Cover Image
Business marketing as "politics" : identifying and managing political buying situations
Möller, K. E. Kristian - 1999
Persistent link: https://www.econbiz.de/10001364593
Cover Image
Marketing capability of small firms operating in networks
Äyväri, Anne; Möller, Kristian - 1999
Persistent link: https://www.econbiz.de/10001378498