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Theory in use among change agents
Zaltman, Gerald - In: Handbook of social intervention, (pp. 289-312). 1983
Persistent link: https://www.econbiz.de/10003028470
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Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie (ed.); Zaltman, Gerald (contributor) - 1979
Persistent link: https://www.econbiz.de/10013489935
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Theory construction in marketing : some thoughts on thinking
Zaltman, Gerald; Lemasters, Karen; Heffring, Michael - 1982
Persistent link: https://www.econbiz.de/10013491162
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Theories of diffusion
Zaltman, Gerald; Stiff, Ronald - In: Consumer behavior : theoretical sources, (pp. 416-468). 1973
Persistent link: https://www.econbiz.de/10003028468
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Marketing : contributions from the behavioral sciences
Zaltman, Gerald - 1965
Persistent link: https://www.econbiz.de/10011513244
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Readings in consumer behavior : individuals, groups and organizations
Wallendorf, Melanie (contributor);  … - 1984 - 2. ed
Persistent link: https://www.econbiz.de/10000055146
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Processes and phenomena of social change
Zaltman, Gerald (ed.) - 1973
Persistent link: https://www.econbiz.de/10000556921
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Metatheory and consumer research
Zaltman, Gerald; Pinson, Christian R.; Angelmar, Reinhard - 1973
Persistent link: https://www.econbiz.de/10000556956
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Helping define the field and expand its horizons
Jacoby, Jacob; Zaltman, Gerald; Jacobs, Rick; … - 2015
Persistent link: https://www.econbiz.de/10011444643