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Early growth decisions of entrepreneurs : the influence of competency and prior performance under changing market conditions
Mullins, John W. - In: Journal of business venturing 11 (1996) 2, pp. 89-105
Persistent link: https://www.econbiz.de/10001202051
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Revisiting the causes of organizational discontinuance : a diffusion theory approach offers new insights
Parthasarathy, Madhavan; Forlani, David - In: Journal of business market management : JBM 9 (2016) 2, pp. 650-676
The purpose of this research was to develop a framework capable of classifying the reasons behind the discontinuance of supplier-distributor relationships. Using a sample of CEO’s who manage intra-national and multi-national firms, a study was run to test a typology of discontinuance built...
Persistent link: https://www.econbiz.de/10011634566
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The process of timely strategic marketing change : punctuations, influences, and anomalies
Mullins, John W.; Ruekert, Robert W.; Walker, Orville C. - 1995
Persistent link: https://www.econbiz.de/10000922468
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Marketing management : a strategic, decision-making approach
Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10001795505
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Boyd, Harper W.; Mullins, John W.; … - 2003 - 4. ed
Persistent link: https://www.econbiz.de/10001661425
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2011 - 7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2013 - 8. ed
Persistent link: https://www.econbiz.de/10009517183
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003344579
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003598560