The performance related issues of buyer-supplier relationship have attracted both the academic and corporate managers. The study attempts to make theoretical contributions to the literature on relationships in marketing channels. Compared with the impact of the often-investigated construct of...

Cover -- Titlepage -- Copyright -- Contents -- Acknowledgments -- 1 Introduction -- 1.1 About This Book -- 1.2 Technology and Society -- 1.2.1 Social Change -- 1.2.2 Technological Change -- 1.3 Management and the Future -- 1.3.1 Management and Innovation Processes -- 1.3.2 The Role of Technology...