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Theorie
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Journal of advertising : official publication of the American Academy of Advertising
2
Annals of operations research ; volume 274, numbers 1/2 (March 2019)
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
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2
Supply chain transparency : theoretical perspectives for future research
Morgan, Tyler R.
;
Gabler, Colin B.
;
Manhart, Pamela S.
- In:
The international journal of logistics management
34
(
2023
)
5
,
pp. 1422-1445
Persistent link: https://www.econbiz.de/10014334366
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3
The role of ambiguity tolerance in consumer perception of remanufactured products
Hazen, Benjamin T.
;
Overstreet, Robert E.
; …
- In:
International journal of production economics
135
(
2011
)
2
,
pp. 781-790
Persistent link: https://www.econbiz.de/10009490276
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4
Antecedents to and outcomes of reverse logistics metrics
Hazen, Benjamin T.
;
Overstreet, Robert E.
;
Hall, Dianne J.
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 160-170
Persistent link: https://www.econbiz.de/10011286963
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5
Aircraft selection modeling : a multi-step heuristic to enumerate airlift alternatives
Maywald, Jacob D.
;
Reiman, Adam D.
;
Overstreet, Robert E.
; …
-
2019
Persistent link: https://www.econbiz.de/10012000807
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6
Comment : advertising's domain and definition
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 351-352
Persistent link: https://www.econbiz.de/10011591607
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7
Moving forward by looking back : resurrected advertising topics as an impetus for investigative endeavor
Laczniak, Russell N.
;
Carlson, Les
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 273-275
Persistent link: https://www.econbiz.de/10013362308
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8
The relationship between integrated logistics and customer service
Ellinger, Alexander E.
- In:
Transportation research / E : an international journal
33
(
1997
)
2
,
pp. 129-138
Persistent link: https://www.econbiz.de/10001245052
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9
Supply chain process integration : a theoretical framework
Chen, Haozhe
;
Daugherty, Patricia J.
;
Landry, Timothy D.
- In:
Journal of business logistics : JBL
30
(
2009
)
2
,
pp. 27-46
Persistent link: https://www.econbiz.de/10003950070
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