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Acquiring customers through click-and-collect, price matching, and environmental information
Miquel-Romero, María-José; Frasquet Deltoro, Marta; … - In: Advances in National Brand and Private Label Marketing …, (pp. 47-52). 2024
Persistent link: https://www.econbiz.de/10015077055
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Competitive (versus loyal) showrooming : an application of the push-pull-mooring framework
Frasquet Deltoro, Marta; Miquel-Romero, Maria-Jose - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648927
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Retail pricing decisions and product category competitive structure
González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 110-119
Persistent link: https://www.econbiz.de/10003953524
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Spatial mapping of price competition using logit-type market share models and store-level scanner-data
González-Benito, Ó.; Martínez-Ruiz, M. P.; Mollá … - In: Journal of the Operational Research Society : OR 60 (2009) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10003856058