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Project marketing : beyond competitive bidding
Cova, Bernard; Ghauri, Pervez N.; Salle, Robert S. - 2002
Persistent link: https://www.econbiz.de/10001631357
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Marketing industrial project-related services : a literature review and theoretical synthesis
Skaates, Maria Anne; Cova, Bernard - 2002
Persistent link: https://www.econbiz.de/10001683106
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The individual-collective dialectic in management sciences : a re-reading based on the interpellation of finance from a marketing standpoint
Paranque, Bernard; Cova, Bernard - In: After the crisis : rethinking finance, (pp. 17-34). 2010
Persistent link: https://www.econbiz.de/10009508348
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Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard; Maclaran, Pauline; Bradshaw, Alan - In: Marketing theory 13 (2013) 2, pp. 213-225
Persistent link: https://www.econbiz.de/10009762723
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Zooming in VS zooming out on value co-creation : consequences for BtoB research
Leroy, Julie; Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1102-1111
Persistent link: https://www.econbiz.de/10010223458
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The transition from products to solutions : external business model fit and dynamics
Ferreira, Fabiana Nogueira Holanda; Proença, João F.; … - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1093-1101
Persistent link: https://www.econbiz.de/10010223464