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Kumar, V.
34
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8
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8
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5
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ECONIS (ZBW)
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1
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
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2
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
3
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
4
A question of format? : the importance of retail format differences for unplanned purchases
Berlemann, Benedikt
;
Elsner, Mark
;
Reinartz, Werner J.
- In:
Essays in retail strategy : the case of unplanned …
.
2012
Persistent link: https://www.econbiz.de/10010219816
Saved in:
5
Empirical generalizations from brand extension research : how sure are we?
Echambadi, Raj
;
Arroniz, Inigo
;
Reinartz, Werner J.
; …
-
2006
Persistent link: https://www.econbiz.de/10003379004
Saved in:
6
Decision models for customer relationship management (CRM)
Reinartz, Werner J.
;
Venkatesan, Rajkumar
- In:
Handbook of marketing decision models
,
(pp. 291-326)
.
2008
Persistent link: https://www.econbiz.de/10003755277
Saved in:
7
Communicating brands intelevision advertising
Bruce, Norris I.
;
Becker, Maren
;
Reinartz, Werner J.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 236-256
Persistent link: https://www.econbiz.de/10012180463
Saved in:
8
Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
Saved in:
9
Researching international markets : philosophical and methodological issues
Kumar, V.
- In:
The SAGE handbook of international marketing
,
(pp. 114-162)
.
2009
Persistent link: https://www.econbiz.de/10003792072
Saved in:
10
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
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