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Consumer behaviour
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Fader, Peter
24
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3
Jerath, Kinshuk
3
Schwartz, Eric M.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Forecasting new product trial in a controlled test market environment
Fader, Peter
;
Hardie, Bruce G. S.
;
Zeithammer, Robert
- In:
Journal of forecasting
22
(
2003
)
5
,
pp. 391-410
Persistent link: https://www.econbiz.de/10001781690
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2
Customer-base valuation in a contractual setting : the perils of ignoring heterogeneity
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Marketing science
29
(
2010
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003973175
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3
New perspectives on customer "death" using a generalization of the Pareto/NBD model
Jerath, Kinshuk
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Marketing science
30
(
2011
)
5
,
pp. 866-880
Persistent link: https://www.econbiz.de/10009384009
Saved in:
4
Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell
;
Wang, Pengyuan
;
Bradlow, Eric T.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
Saved in:
5
Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science
33
(
2014
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
Saved in:
6
Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
-
2013
Persistent link: https://www.econbiz.de/10010342020
Saved in:
7
Simple probability models for computing CLV and CE
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Handbook of research on customer equity in marketing
,
(pp. 77-100)
.
2015
Persistent link: https://www.econbiz.de/10010483499
Saved in:
8
Probability models for customer-base analysis
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 61-69
Persistent link: https://www.econbiz.de/10003833060
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9
Count models based on Weibull interarrival times
McShane, Blake
;
Adrian, Moshe
;
Bradlow, Eric T.
;
Fader, …
- In:
Journal of business & economic statistics : JBES ; a …
26
(
2008
)
3
,
pp. 369-378
Persistent link: https://www.econbiz.de/10003754197
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10
Customer-base analysis using repeated cross-sectional summary (RCSS) data
Jerath, Kinshuk
;
Fader, Peter
;
Harfie, Bruce G. S.
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 340-350
Persistent link: https://www.econbiz.de/10011435863
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