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Leveraging relationship market...
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Theory
Consumer behaviour
120
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119
Relationship marketing
93
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91
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75
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74
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36
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34
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Internet marketing
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Vertriebsweg
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Ladengestaltung
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English
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Grewal, Dhruv
13
Palmatier, Robert W.
12
Dant, Rajiv P.
5
Guha, Abhijit
4
Biswas, Abhijit
3
Kozlenkova, Irina V.
3
Roggeveen, Anne L.
2
Verma, Swati
2
Weaven, Scott K.
2
Zhang, Jonathan Z.
2
Ahlbom, Carl-Philip
1
Altrichter, Birgit
1
Baker, Brent L.
1
Banerjee, Somak
1
Becker, Marc
1
Benoit, Sabine
1
Boghrati, Reihane
1
Boxx, W. R.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Krishnan, Rajaram
1
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1
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1
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Journal of the Academy of Marketing Science
7
Journal of marketing
5
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3
European journal of marketing
1
Journal of business research : JBR
1
Journal of business venturing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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1
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1
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Report / Marketing Science Institute
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ECONIS (ZBW)
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1
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
2
What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W.
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003641090
Saved in:
3
Rethinking resource allocation in modern society : a meanings-based approach
Roberts, Scott D.
- In:
Journal of economic psychology : research in economic …
12
(
1991
)
3
,
pp. 411-429
Persistent link: https://www.econbiz.de/10001112300
Saved in:
4
Franchising and the domain of entrepreneurship research
Kaufmann, Patrick J.
;
Dant, Rajiv P.
- In:
Journal of business venturing
14
(
1999
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10001355229
Saved in:
5
Assessing political risk in international business : a dynamic time-variant model
Boxx, W. R.
- In:
The southern business & economic journal
13
(
1990
)
3
,
pp. 210-226
Persistent link: https://www.econbiz.de/10001091399
Saved in:
6
An introspective examination of single-unit versus multi-unit franchisees
Dant, Rajiv P.
;
Weaven, Scott K.
;
Baker, Brent L.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 473-496
Persistent link: https://www.econbiz.de/10009776494
Saved in:
7
How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance : the critical role of customer relationship orientation
Palmatier, Robert W.
-
2004
Persistent link: https://www.econbiz.de/10003566832
Saved in:
8
Multichannel discount spillover in B2B markets
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Palmatier, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1086-1106
Persistent link: https://www.econbiz.de/10015048131
Saved in:
9
Conceptual research : multidisciplinary insights for marketing
Kozlenkova, Irina V.
;
Warren, Caleb
;
Kotha, Suresh
; …
- In:
Journal of marketing
89
(
2025
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10015420826
Saved in:
10
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
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