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Hruschka, Harald
67
Natter, Martin
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Probst, Markus
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Fettes, Werner
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Baumgartner, Bernhard
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Falke, Andreas
4
Gahler, Daniel
4
Steiner, Winfried J.
4
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2
Hamerle, Alfred
2
Schindler, Marion
2
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15
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9
OR spectrum : quantitative approaches in management
5
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4
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3
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3
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
2
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald
- In:
Schmalenbach business review : sbr
53
(
2001
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
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2
Spezifikation, Schätzung und empirische Bewährung der Gutenberg Preis-Absatz-Funktion
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10001392467
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3
Use of fuzzy relations in rule-based decision support systems for business planning problems
Hruschka, Harald
- In:
European journal of operational research : EJOR
34
(
1988
)
3
,
pp. 326-335
Persistent link: https://www.econbiz.de/10001066069
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4
Using extraneous information to estimate time series models : a review of approaches applied in market response modeling
Hruschka, Harald
- In:
Econometrics of short and unreliable time series
,
(pp. 73-86)
.
1995
Persistent link: https://www.econbiz.de/10001290741
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5
Market share models with semi-parametric additive brand attractions
Hruschka, Harald
-
1998
Persistent link: https://www.econbiz.de/10001413019
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6
Considering endogeneity for optimal catalog allocation in direct marketing
Hruschka, Harald
- In:
European journal of operational research : EJOR
206
(
2010
)
1
,
pp. 239-247
Persistent link: https://www.econbiz.de/10003968553
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7
Endogeneity of store attributes in heterogeneous store-level sales response models
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
34
(
2012
)
1
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009488298
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8
Comparing small- and large-scale models of multicategory buying behavior
Hruschka, Harald
- In:
Journal of forecasting
32
(
2013
)
5
,
pp. 423-434
Persistent link: https://www.econbiz.de/10009788813
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9
Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
36
(
2014
)
1
,
pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
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10
Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald
- In:
Quantitative marketing and marketing management : …
,
(pp. 103-121)
.
2012
Persistent link: https://www.econbiz.de/10009621125
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