Finance scholars increasingly believe automated text analysis using a general lexicon misclassifies the tone of financial terms and is ineffective at predicting firm returns. We show that research originating this belief failed to use required word-sense disambiguation, leading to inaccurate...

Governments often regulate marketing activities to ensure marketers do not misinform consumers and obtain ‘unfair' advantages. Yet, ample research finds such regulations may be ineffective since marketers are able to circumvent them. We examine if umbrella branding, a marketing strategy of...

Research on the product life cycle (PLC) has focused primarily on the role of diffusion. This study takes a broader theoretical perspective on the PLC by incorpuratinx informational cascades and developing testing many new hypotheses based on this theory. On average, across 30 product...

A firm's ability to compete in new product markets is vital to its profitability and long-term survival. Therefore, it is important to understand the development and growth of these markets. Following a pioneering study by Bass (1969), diffusion models have traditionally provided this...