Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Salient effects of publicity i...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
23
Konsumentenverhalten
21
Advertising effects
9
Werbewirkung
9
Advertising
8
Werbung
8
Relationship marketing
7
Brand image
6
Markenimage
6
USA
6
United States
6
Beziehungsmarketing
5
Brand management
5
Markenführung
5
Customer satisfaction
4
Einzelhandel
3
Internet marketing
3
Motivation
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Retail trade
3
Social Web
3
Social web
3
Sportmarketing
3
Sports marketing
3
Theorie
3
Athletes
2
Brand
2
Celebrity endorsement
2
Celebrity-Werbung
2
Charitable organization
2
Charity
2
Computerspiel
2
Consumer ethnocentrism
2
Creativity
2
Data protection
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
An, Soontae
1
Donavan, D. Todd
1
Giebelhausen, Michael
1
Hanssens, Dominique M.
1
Jang, Sungha
1
Jin, Hyun Seung
1
Simon, Todd F.
1
Song, Reo
1
Suh, Jaebeom
1
Wang, Yingdi
1
Wolter, Jeremy S.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of empirical finance
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beliefs of and attitudes toward political advertising : an exploratory investigation
Jin, Hyun Seung
;
An, Soontae
;
Simon, Todd F.
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 551-568
Persistent link: https://www.econbiz.de/10003858283
Saved in:
2
Reinforcement learning and risk preference in equity linked notes markets
Song, Reo
;
Jang, Sungha
;
Wang, Yingdi
;
Hanssens, …
- In:
Journal of empirical finance
64
(
2021
),
pp. 224-246
Persistent link: https://www.econbiz.de/10013259491
Saved in:
3
The corporate reputation and consumer-company identification link as a sensemaking process : a cross-level interaction analysis
Wolter, Jeremy S.
;
Donavan, D. Todd
;
Giebelhausen, Michael
- In:
Journal of business research : JBR
132
(
2021
),
pp. 289-300
Persistent link: https://www.econbiz.de/10012581608
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
