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Integrating marketing and supplier network management
Jüttner, Uta; Christopher, Martin; Deigendesch, Thomas E. - In: The SAGE handbook of strategic supply management, (pp. 136-154). 2013
Persistent link: https://www.econbiz.de/10009707618
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Marketing below-the-line
Christopher, Martin - 1972
Persistent link: https://www.econbiz.de/10001352479
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Relationship marketing : creating shareholder value
Christopher, Martin; Payne, Adrian; Ballantyne, David - 2002 - 1. publ., [rev. ed.]
Persistent link: https://www.econbiz.de/10001546613
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Effective distribution management
Christopher, Martin - 1978
Persistent link: https://www.econbiz.de/10001525108
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Marketing logistics and distribution planning
Christopher, Martin (ed.); Wills, Gordon (contributor) - 1972
Persistent link: https://www.econbiz.de/10000580233
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Supply chain 2.0 revisited : a framework for managing volatility : induced risk in the supply chain
Christopher, Martin; Holweg, Matthias - In: International journal of physical distribution & … 47 (2017) 1, pp. 2-17
Persistent link: https://www.econbiz.de/10011690901
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Kompetenzorientiertes Marketing in Wertsystemen
Jüttner, Uta - 1996
Persistent link: https://www.econbiz.de/10000953006
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Die Prozesswertanalyse als Ansatz zur Analyse von Wertschöpfungsprozessen in einem touristischen Dienstleistungsnetzwerk
Michalski, Silke; Jüttner, Uta; Hammer, Lukas - In: Wertschöpfungsprozesse bei Dienstleistungen : Forum …, (pp. 165-190). 2007
Persistent link: https://www.econbiz.de/10003450735