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Chakravarty, Amiya K.; Mild, Andreas; Taudes, Alfred - In: European journal of operational research : EJOR 231 (2013) 3, pp. 617-630

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009787383

Planning new tariffs at tele.ring : the application and impact of an integrated segmentation, targeting, and positioning tool

Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing science 27 (2008) 4, pp. 600-609

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003765817

Facilitating consumer preferences and product shelf life data in the design of e-grocery deliveries

Fikar, Christian; Mild, Andreas; Waitz, Martin - In: European journal of operational research : EJOR 294 (2021) 3, pp. 976-986

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012591573

Comparing trading behaviour and profit composition in prediction markets

Waitz, Martin; Mild, Andreas - In: The journal of prediction markets 14 (2020) 2, pp. 3-25

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012667685

Dynamic formation of quality expectations : theory and empirical evidence

Fruchter, Gila E.; Reutterer, Thomas; Dickert, Stephan; … - In: Review of marketing science 21 (2023) 1, pp. 35-75

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014364888

Dynamic Formation of Customers’ Quality Expectations

Fruchter, Gila E.; Reutterer, Thomas; Dickert, Stephan; … - 2021

In this paper, based on well-established behavioral theories, we propose a new model for dynamic formation of customer’ quality expectations. The model is described by a one-dimensional non-linear discrete dynamical system which depends on several parameters with links to behavioral theories....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013216063

A combined approach for segment-specific market basket analysis

Boztuğ, Yasemin; Reutterer, Thomas - In: European journal of operational research : EJOR 187 (2008) 1, pp. 294-312

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003769201

Sampling-Methoden in der Marktforschung : wie man Untersuchungseinheiten auswählen kann

Meyer, Michael; Reutterer, Thomas - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 229-246). 2009

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003827387

Topic modeling in marketing : recent advances and research opportunities

Reisenbichler, Martin; Reutterer, Thomas - In: Journal of business economics : JBE 89 (2019) 3, pp. 327-356

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011991561

Analyzing the browsing basket : a latent interests-based segmentation tool

Schröder, Nadine; Falke, Andreas; Hruschka, Harald; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 181-197

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012060967