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A miracle of measurement or accidental constructivism? : how PLS subverts the realist search for truth
Cadogan, John W.; Lee, Nick - In: European journal of marketing 57 (2023) 6, pp. 1703-1724
Persistent link: https://www.econbiz.de/10014342103
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Material and efficient cause interpretations of the formative model : resolving misunderstandings and clarifying conceptual language
Lee, Nick; Cadogan, John W.; Chamberlain, Laura - In: AMS review : official publication of the Academy of … 4 (2014) 1/2, pp. 32-43
Persistent link: https://www.econbiz.de/10010378844
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Cross-country cross-survey design in international marketing research : the role of input data in multiple imputation
Sintonen, Sanna; Tarkiainen, Anssi; Cadogan, John W.; … - In: International marketing review 33 (2016) 3, pp. 454-482
Persistent link: https://www.econbiz.de/10011487062
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Judgemental revision of sales forecasts : the relative performance of judgementally revised versus non-revised forecasts
Mathews, Brian P. - In: Journal of forecasting 11 (1992) 6, pp. 569-576
Persistent link: https://www.econbiz.de/10001136603
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Towards a taxonomy of forecast error measures : a factor-comparative investigation of forecast error dimensions
Mathews, Brian P. - In: Journal of forecasting 13 (1994) 4, pp. 409-416
Persistent link: https://www.econbiz.de/10001166225
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The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets
Davvetas, Vasileios; Sichtmann, Christina; Saridakis, … - In: Journal of international marketing 31 (2023) 3, pp. 19-40
Persistent link: https://www.econbiz.de/10014368371
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Same model, same data, but different outcomes : evaluating the impact of method choices in structural equation modeling
Sarstedt, Marko; Adler, Susanne; Ringle, Christian M.; … - In: The journal of product innovation management : an … 41 (2024) 6, pp. 1100-1117
Persistent link: https://www.econbiz.de/10015158109
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Positioning bases' influence on product similarity perceptions : an open sort task approach
Fuchs, Christoph; Diamantopoulos, Adamantios - In: Quantitative marketing and marketing management : …, (pp. 325-351). 2012
Persistent link: https://www.econbiz.de/10009621751
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Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)
Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209
Persistent link: https://www.econbiz.de/10010362589
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MIMIC models, formative indicators and the joys of research
Diamantopoulos, Adamantios; Temme, Dirk - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 160-170
Persistent link: https://www.econbiz.de/10010187185