Panel survey data have been gaining importance in marketing. However, one challenge of estimating econometric models based on panel survey data is how to account for under reporting, that is, respondents do not report behavioral incidences which actually occur. Under reporting is especially...

Quantitative models in marketing typically focus on the household as the unit of analysis while ignoring the individual family members' behavior and behavioral interactions among household members. However, knowledge of such intra-household behavioral interaction enables marketers to target...

The objective of the paper is to understand the impact of reviews on product choices when consumers can negotiate a purchase price. Although prior studies have examined this impact in various contexts, none have considered a setting in which the purchase price is negotiated. Leveraging a unique...

This paper develops a framework for modeling risky debt and valuing credit derivatives that is flexible and simple to implement, and that is, to the maximum extent possible, based on observables. Our approach is based on expanding the Heath-Jarrow-Morton term-structure model to allow for...

Producers of consumer packaged-goods often offer several package sizes of the same product, and charge a lower unit price for a larger size. In this paper, we investigate the quantity-discount effect, or the phenomenon that consumers derive transaction utility from the unit price difference...