Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand Concept Maps: A Methodol...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
34
Markenführung
32
Markenartikel
22
Brand
21
Brand image
16
Markenimage
15
Brand extension
12
Markentransfer
11
Jugendliche
7
Youth
7
Children
5
Kinder
5
Luxury goods
5
Luxusgüter
5
Market research
5
Marktforschung
5
Personality psychology
5
Persönlichkeitspsychologie
5
Experiment
4
Theorie
4
Cognition
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Cultural identity
3
Kognition
3
Kulturelle Identität
3
Marketing
3
Product counterfeiting
3
Produktpiraterie
3
USA
3
United States
3
brands
3
Brand relationship quality
2
Consumer brand equity
2
Consumer judgment
2
International marketing
2
Internationales Marketing
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Collection of articles of several authors
1
Collection of articles written by one author
1
Sammelwerk
1
Sammlung
1
Language
All
English
4
Author
All
John, Deborah Roedder
3
Bettman, James R.
1
Bone, Sterling
1
Chaplin, Lan Nguyen
1
Cole, Catherine A.
1
Goldsmith, Kelly
1
Griskevicius, Vladas
1
Hamilton, Rebecca W.
1
Hill, Ronald Paul
1
Keller, Kevin Lane
1
Loken, Barbara
1
Meyer, Robert J.
1
Min, Sophia D.
1
Mittal, Chiraag
1
O'Guinn, Thomas C.
1
Piff, Paul
1
Roux, Caroline
1
Shah, Anuj
1
Sheth, Jagdish N.
1
Stoner, Jennifer L.
1
Sujan, Mita
1
Thompson, Debora
1
Wang, TzuShuo Ryan
1
Zhu, Meng
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of the Academy of Marketing Science
1
Legends in consumer behavior
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Age differences in information processing : understanding deficits in young and elderly consumers
John, Deborah Roedder
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
3
,
pp. 297-315
Persistent link: https://www.econbiz.de/10001018912
Saved in:
2
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
3
The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.
;
Thompson, Debora
;
Bone, Sterling
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
Saved in:
4
Paying less as a signal of competence
Wang, TzuShuo Ryan
;
Stoner, Jennifer L.
;
Min, Sophia D.
; …
-
2025
Persistent link: https://www.econbiz.de/10015372968
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
