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The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
Kalyanaram, Gurumurthy - In: International journal of pharmaceutical and healthcare … 2 (2008) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10003929423
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First-mover advantages from pioneering new markets : a survey of empirical evidence
Robinson, William Thomas - In: Review of industrial organization : RIO 9 (1994) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10001184853
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Heterogeneity in entry effects between nondurable consumer product categories
Kalyanaram, Gurumurthy - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10001163885
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The endogenous modeling of the effect direct-to-consumer advertising in prescription drugs
Kalyanaram, Gurumurthy - In: International journal of pharmaceutical and healthcare … 3 (2009) 2, pp. 137-148
Persistent link: https://www.econbiz.de/10003929701
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The relationship between growth, profitability, and firm value
Varaiya, Nikhil; Kerin, Roger A.; Weeks, David - In: Strategic management journal 8 (1987) 5, pp. 487-497
Persistent link: https://www.econbiz.de/10003600171