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Unique like everybody else? : the dual role of consumers' need for uniqueness
Ruvio, Ayalla - In: Psychology & marketing 25 (2008) 5, pp. 444-464
Persistent link: https://www.econbiz.de/10003735877
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Do opposites attract? : assimilation and differentiation as relationship-building strategies
Mangus, Stephanie M.; Ruvio, Ayalla - In: Journal of personal selling & sales management : JPSSM 39 (2019) 1, pp. 60-80
Persistent link: https://www.econbiz.de/10012200855
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How many factors in factor analysis? : new insights about parallel analysis with confidence intervals
Iacobucci, Dawn; Ruvio, Ayalla; Román, Sergio; Moon, … - In: Journal of business research : JBR 139 (2022), pp. 1026-1043
Persistent link: https://www.econbiz.de/10013194332
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A behavioral model of international channel relationships
Hirshberg, Ronit Segal; Shoham, Aviv - In: Journal of business-to-business marketing 24 (2017) 4, pp. 257-282
Persistent link: https://www.econbiz.de/10011784957
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The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak; Shoham, Aviv - In: Journal of business-to-business marketing 25 (2018) 2, pp. 67-89
Persistent link: https://www.econbiz.de/10011873875