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The use of expert judges in scale development : implications for improving face vadility of measures of unobservable constructs
Hardesty, David M.; Bearden, William O. - 2007
Persistent link: https://www.econbiz.de/10003540252
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A pitfall of using offer quantity limits
Carlson, Jay P. - In: The international review of retail, distribution and … 31 (2021) 3, pp. 358-374
Persistent link: https://www.econbiz.de/10012590023
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Ending a price promotion : retracting it in one step or phasing it out gradually
Tsiros, Michael; Hardesty, David M. - In: Journal of marketing 74 (2010) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10003940528
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Price font disfluency : anchoring effects on future price expectations
Mead, James A.; Hardesty, David M. - In: Journal of retailing 94 (2018) 1, pp. 102-112
Persistent link: https://www.econbiz.de/10011833486
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Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
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Marketing : principles & perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2004 - 4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
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Marketing : principles and perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2007 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618