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Theory
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Bagozzi, Richard P.
24
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2
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2
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2
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1
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1
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1
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1
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1
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Franklin, Drew
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1
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1
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
History of marketing thought ; Volume 3
1
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1
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1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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1
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1
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1
Sustainable Development Goals (SDGs)
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1
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ECONIS (ZBW)
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Choosing not to buy when tempted : advancing sustainable development with consumer moral restraint
Sekerka, Leslie E.
;
Kipfelsberger, Petra
;
Stimel, Derek
; …
-
2022
Persistent link: https://www.econbiz.de/10013171108
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2
Self-regulatory processes and new product adoption behavior
Bagozzi, Richard P.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 369-378)
.
1994
Persistent link: https://www.econbiz.de/10001288162
Saved in:
3
Causal models in marketing
Bagozzi, Richard P.
-
1980
Persistent link: https://www.econbiz.de/10000048491
Saved in:
4
Marketing as exchange
Bagozzi, Richard P.
- In:
Marketing management and strategy : a reader
,
(pp. 49-58)
.
1980
Persistent link: https://www.econbiz.de/10001847651
Saved in:
5
Behavioral science foundations for global marketing research and practice : the model of goal-directed behavior
Bagozzi, Richard P.
- In:
Journal of global marketing
37
(
2024
)
4
,
pp. 237-263
Persistent link: https://www.econbiz.de/10015192616
Saved in:
6
Marketing as exchange : is it indistinguishable from social psychology?
Bagozzi, Richard P.
- In:
Changing the course of marketing : alternative …
,
(pp. 257-262)
.
1985
Persistent link: https://www.econbiz.de/10001307190
Saved in:
7
Consumer agency and action
Bagozzi, Richard P.
- In:
The SAGE handbook of marketing theory
,
(pp. 316-331)
.
2010
Persistent link: https://www.econbiz.de/10003923149
Saved in:
8
Structural equation models are modelling tools with many ambiguities : comments acknowledging the need for caution and humility in their use
Bagozzi, Richard P.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10003981583
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9
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
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10
Marketing as exchange
Bagozzi, Richard P.
-
2008
Persistent link: https://www.econbiz.de/10003644647
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