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Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
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The economic benefits of personal financial planning : an empirical analysis
Warschauer, Thomas
;
Sciglimpaglia, Donald
- In:
Financial services review : the journal of individual …
21
(
2012
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10009714820
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