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Evolving conjoint analysis: from rational features/benefits to an off-the-shelf marketing database
Moskowitz, Howard R. - In: Marketing research and modeling : progress and …, (pp. 215-230). 2004
Persistent link: https://www.econbiz.de/10003243657
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Product and package testing
Moskowitz, Howard R. - In: Marketing research : state-of-the-art perspectives ; …, (pp. 519-550). 2000
Persistent link: https://www.econbiz.de/10001611262
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Uniting theory and empirical research : marketing research and market sensing
Prince, Melvin; Gabay, Gillie; Priporas, … - In: Quantitative research methods in consumer psychology : …, (pp. 272-297). 2019
Persistent link: https://www.econbiz.de/10011954831