In two experiments we study the endowment effect in the exchange of an endowment for an alternative product. The products differed either in their unique-positive or unique-negative features. Furthermore, we compared endowment effects for both hedonic and utilitarian goods. The results of the...

Extrinsic incentives play a key role in motivating behavior. However, conflicting findings have been observed with respect to the effectiveness of various extrinsic incentives (e.g., a cash reward vs. a donation to charity) in motivation. We propose a novel framework that accounts for these...

While recent research has demonstrated that consumers sometimes choose options to construct and communicate their identity, these findings have generally focused on the symbolic content of the option, and have largely ignored the structural aspects of the choice and self. This article...

Panel survey data have been gaining importance in marketing. However, one challenge of estimating econometric models based on panel survey data is how to account for under reporting, that is, respondents do not report behavioral incidences which actually occur. Under reporting is especially...