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Kuusela, Hannu
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Saarijärvi, Hannu
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International marketing ; Vol. 3
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Culture-specific marketing communications : an analytical approach
Kale, Sudhir H.
-
2008
Persistent link: https://www.econbiz.de/10003657618
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2
Value co-creation : theoretical approaches and practical implications
Saarijärvi, Hannu
;
Kannan, P. K.
;
Kuusela, Hannu
- In:
European business review : EBR ; the official journal …
25
(
2013
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10009757397
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3
How objective and subjective knowledge affect insurance choices
Kuusela, Hannu
;
Spence, Mark T.
;
Paul, Pallab
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
4
,
pp. 161-172
Persistent link: https://www.econbiz.de/10011815907
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4
Optimising the internal value chain : principles and practices
Spence, Mark T.
;
Kale, Sudhir H.
- In:
Journal of management & organization : journal of …
14
(
2008
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003722224
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