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Theorizing materialism through the Institutional Analysis and Development framework
Kilbourne, William E.
;
Dorsch, Michael J.
;
Thyroff, …
- In:
Marketing theory
18
(
2018
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10011825474
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Turning commitment into performance through buyer dependence : a dual pathway approach
Padgett, Daniel
;
Hopkins, Christopher D.
;
Gabler, Colin B.
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 869-899
Persistent link: https://www.econbiz.de/10015047346
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The evolution and future of service : building and broadening a multidisciplinary field
Fisk, Raymond P.
;
Grove, Stephen J.
-
2010
Persistent link: https://www.econbiz.de/10003968944
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